What do families look for in a luxury holiday?

Family tourism is driven by the ability of a resort to promote long-lasting memories, family togetherness and an escape from the day-to-day routine. A luxury holiday is personalised to each and every guest, meaning children deserve the full hotel experience too. Authentic and memorable experiences that are every bit as good as their parents.

Traditionally, resort childcare consisted of a supervised room with a handful of toys and pre-printed colouring pictures. Fast forward to 2022, families are expecting exceptional facilities, a high-quality childcare service and staff who are knowledgeable, well-trained and inspired. Feeling comfortable and confident that children are immersed in a fun, safe and engaging environment leaves the opportunity for parents to explore resort facilities designed especially for them.

What should luxury businesses be doing to create a memorable experience for children?

In order to maintain a loyal family base, resorts should continually upgrade their services in line with guest expectations. As with any other consumer, children want to be understood. It is so important for businesses to understand the needs of a child in order to cater for them. Consulting with childcare professionals ensures your services don’t just ‘get it right’ but challenge the standard of childcare they have experienced elsewhere. Something can be appealing to a child, but that doesn’t mean it is safe and functional for its purpose.

There is a huge demand for resorts to take advantage of the opportunity to offer childcare in an innovative way and contribute to the competitiveness of today’s family travel market. Working with a professional childcare consultant means organisations can create a unique service that not only serves a purpose, but compliments the brand and puts them at the forefront of family travel.

So, why Worldwide Kids?

Worldwide Kids is the world’s leading provider of family and childcare facilities and services to the luxury hospitality and leisure sector. For over 30 years, we have worked closely with luxury brands around the world transforming their childcare services. Our services range from bespoke concept & design (including fixtures, fittings and play equipment) to childcare recruitment and managed childcare, skills academies and fully accredited childcare training.

We have a wealth of knowledge, experience and a loyal family base who seek out Worldwide Kids accredited resorts year after year. For more information about our services, please contact us at sales@worldwide-kids.com.

Beth Kevan, Business Development Consultant – Worldwide Kids GmbH